This presentation has some fantastic graphical representations of the philosophy behind Web 2.0 and some amazing statistics as well. 14% trust advertisments compared to 78% who will trust a friend's recommendation. And only 18% of TV advertising campaigns generate positive ROI.
Here's the killer stat: 36% think more positively about brands that have blogs.
Thursday, 18 December 2008
Slideshare - the future is social media
Posted by Linda Moore at Thursday, December 18, 2008
Labels: technology, Web 2.0, what-is
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