Who are you and why should I buy from you?

Just found this fantastic presentation from the Business Marketing Associations' "Unlearn" conference. A fantastic illustration of how markets and technologies change but the fundamentals of the business relationship don't.



I found a link to it on one of my favourite blogs, WebInkNow. I also noted that the author of WebInkNow, David Meerman Scott, is coming to Sydney and Melbourne in September. Here's the tag for his course: "Instead of explaining what Social Media is, David specialises in showing Marketing and PR experts exactly how to use it."

Now if only I could justify another training course LOL!

Oh well, there seems to be a blog specifically for the Australian masterclasses with Australian examples, so I'll have to get stuck into reading that instead.