Lawyers and Web 2.0: what are the implications?

Today I started work on my paper for the ALLA Evolution Conference. The topic is Professionals and Web 2.0, and will to some extent be a presentation of the results from our Professionals and Web 2.0 whitepaper. But I also want to dig into the implications of Web 2.0 for legal research, current awareness, publishing, and libraries.

For example, the Canadian law blog Slaw won the 2009 Hugh Lawford Award for Excellence in Legal Publishing, presented by the Canadian Association of Law Libraries. It is considered to be a legitimate source of "high quality materials for use in understanding and researching the law." Yes, a Web 2.0 resource has just been lauded as a high-quality publisher in the league of Insight Press, CanLII, and Canada Law Book (just a few of the previous winners). But how do you go about evaluating web 2.0 sources and differentiating them from each other? What differentiates Slaw from Wikipedia? Yes I know this is somewhat obvious but what specific factors make you trust it more?

I would love to hear your thoughts about how you use web 2.0 sources and the implications this has for:

• legal and general research, including evaluating sources
  
• news and current awareness
• the legal publishing industry
• law libraries and KM

I'll be incorporating any insights proferred into my paper. You can tweet me or post longer observations as comments on this blog - I'll be posting on these topics over the next month or so as I put the paper together.

Who are you and why should I buy from you?

Just found this fantastic presentation from the Business Marketing Associations' "Unlearn" conference. A fantastic illustration of how markets and technologies change but the fundamentals of the business relationship don't.



I found a link to it on one of my favourite blogs, WebInkNow. I also noted that the author of WebInkNow, David Meerman Scott, is coming to Sydney and Melbourne in September. Here's the tag for his course: "Instead of explaining what Social Media is, David specialises in showing Marketing and PR experts exactly how to use it."

Now if only I could justify another training course LOL!

Oh well, there seems to be a blog specifically for the Australian masterclasses with Australian examples, so I'll have to get stuck into reading that instead.

CCHatter

I'm a little behind with my blogging because much of my attention has been focused on a new work venture, namely our very own "official" CCH Australia blog CCHatter. We launched rather quietly last week and I think we are still in the process of finding our "voice". Currently the blog is authored by Jessica Hobson (New Business Initiatives Director) and myself, although we hope some more passionate bloggers will emerge from the woodwork. It is also part of a very exciting new partnership with Practice Source who are hosting a feed to the blog on their site.

The blog has been a very practical introduction to social media strategy and policy. We've had to ask ourselves: why are we doing this? Is it ok to talk about x? What about y? What would our comms person think about that?

At the moment we are still feeling our way through this, starting with reviewing our existing communications policies to see if they stretch enough to encompass social media channels. We are also quite keen on the idea of a set of guidelines (such as the Intel social media guidelines) that will enable rather than restrict potential communicators.

Back to "why are we doing this?" Innovation and customer focus are buzz word around Wolters Kluwer and CCH at the moment, and social media is a perfect forum to explore both. We will be listening to our customers who are already engaged online, and asking questions, debating issues and (hopefully!) proposing the odd solution. It's not going to be a "new product" blog; it will be more about the future of professional publishing and how we can move in that direction.

This blog is a first toe in the waters of social media for Wolters Kluwer Asia Pacific, and I am optimistic that it is the starting point for developing a culture within the company of listening and engaging online. Head on over and have a look; and be patient with us as we establish that "voice"!

Senator Conroy, the digital economy and internet filtering

I finally have the chance to process some of my thoughts about the Tuesday morning sessions.

Senator Conroy, Minister for Broadband etc, got off to a good start by praising ALIA and the "vital role" it plays in developing future directions in information flow. Lots of good words about the value of the digital economy etc, and the necessity of providing education around media literacy - the ability to find and assess material on the internet.

However, the room suddenly got hostile when he moved on to the topic of internet filtering in public places to reduce cyber crime. There were plenty of public librarians (and general librarians) in the room with plenty of thoughts on filtering and freedom of access. Many of them contributed to the policy exposure draft last year, voicing concerns about the inaccuracy of filtering services leading to blocking of safe content (I should know, happens all the time at work) and how it also can slow down the entire system (I've also experienced that!) Conroy tried to reassure us that this would be extensively tested, but I'm not sure that many were convinced. Plus there was something that sounded suspiciously like a threat - that as publically funded, public institutions we will have to abide by govt policy. Ouch. Talk about insulting.

Anyway, Conroy also had some interesting statistics from an Australian report I shall have to follow up. Here they are:

73% of househoulds in Australia have access or use public services such as libraries.

72% read online news
62% use online maps
36% subscribe to e newsletters
37% look up health info
27% look up government info
24% look up local community info

26% engaged in online social networking
16% read blogs
13% online forums
12% online chat

I find some of these numbers surprisingly low, especially given the results of our own whitepaper. For example, we found that 33% read blogs compared to 16%. I have a theory that this is because we surveyed professionals, a highly educated & literate section of the population who are more likely to have regular internet access and an interest in blogs. What do you think?

Edited to add:
Read the speech transcript here.
View the speech here.

#io2009
io2009

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