All the pretty birdies....tweeting legal/finance publishers

Thomson Reuters Australia have flown into the twitter world to coincide with ALIA Information Online. In the space of a week they have made 9 tweets and collected 10 followers. They're tweeting a blend of event info (for the conference), links to Westblog articles, and new publication notifications. So far I'm finding them quite topical to follow, it will be interesting to see if they can keep it up and also continue to incorporate local material.

Westlaw US is tweeting, and Martindale Hubbell have also hopped on today (better late than never!). Wolters Kluwer is tweeting too, mostly links to financial news and articles. So far Westlaw is winning in the follower stakes with 239 along for the ride.

Question: is it better to tweet as the company, or as an individual representative of the company? Most are going for the former.