An End, and a Beginning, for the Media

"An End, and a Beginning, for the Media". James Poniewozik.

Great article from Time Magazine on how the must respond to the economic crisis and the rise of new media in order to survive and grow. Here's a taste:

People want the vetted information the news media offer--and they want to riff on it, respond to it and even, as in Mumbai, add to it. Journalists should embrace that rather than futilely fight it.

This means offering users more ways of interacting, commenting and contributing. It means seeing new media not as the dumbing down of civilization but as a new way of telling stories and even finding stories. And it means recognizing that the audience is no longer passive--it wants and expects to participate, even as it wants help in making sense of the info deluge.

Of course, what James hasn't figured out is HOW to do that profitably....*sigh*

While you're looking at Time Magazine, check out their article on Facebook and the Gaza Conflict. Most of it isn't that surprising, but it did mention that the Israeli embassy in New York hosted a press conference on Twitter.

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